Marketing Communication Emerges as the Favorite MICE Certification

Marketing Communication Emerges as the Favorite MICE Certification – Marketing communication is a marketing activity that utilizes communication techniques aimed at providing information to the public to achieve the company’s goals, namely, increasing revenue from the use of services or the purchase of offered products. Furthermore, marketing communication serves as a means by which companies strive to inform, persuade, and remind consumers directly or indirectly about the products and brands being sold, as well as a means by which companies can engage in dialogue and build relationships with consumers.

Marketing communication is also defined as the process of establishing and strengthening mutually beneficial relationships with employees, customers, and all parties involved by developing and coordinating strategic communication programs to enable them to enter into constructive contracts with the company through various media.

The importance of a marketing communication professional is evident in the success of marketing, which is heavily dependent on the success of its communication. Marketing communication is becoming increasingly important in winning the market because now every product must compete fiercely in the market with products in the same category that serve the same function. Marketing communication is expected to overcome competition, win the market, and create market influence for products offered to consumers.

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A marketing communication professional must have a license that influences the performance of HR in various companies. This license can be obtained from the Tourism Professional Certification Institute (LSP) that provides such schemes. In Indonesia, the Jana Dharma Indonesia LSP assists HR who will undergo various certifications in the tourism field, especially in marketing communication. These certifications are licensed by BNSP (National Professional Certification Agency) in accordance with the Indonesian National Work Competency Standards (SKKNI).

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